![]() ![]() Required course of action: what are the important actions that the firm should follow to achieve the marketing goals? Pricing strategy: how is the business pricing its products or services, and why does it follow the specific pricing policy?Īdverting and promotion budget: how much money is the firm willing to spend on advertising and promotion, and why? Value proposition: what makes the business unique? Target customers: who is the business trying to reach with its marketing plan, and how does it plan to do so?Ĭompetitive analysis: which businesses are the direct competitors, and where does the business rank compared to them?
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